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5 Authentic Things Prospects Want to See Before They Choose You

5 Authentic Things Prospects Want to See Before They Choose to do Business With You In our ever-expanding digital world, not only are business people finding that they need to keep up with technology, so are consumers.  They much more tech-savvy and are taking to the Internet to find and investigate the products and services […]

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How to Show Off Your Expertise Using Videos on Pinterest

Tips for Showing Off Your Expertise Using Videos on Pinterest We are a visual society.  Whether we are doing a Google search or looking through Facebook, websites or blogs, our eyes will automatically go to the photos and videos first.  So, it’s important to show off our expertise using eye-catching visuals. The Internet offers an […]

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Are You Driving People Away from Your Website?

Are You Driving People Away from Your Website? This reminds me of a movie I saw a long time ago where an elderly man kept yelling at everyone, “Get off my lawn!”  I suspect this old guy would really like to have people around; but had an unpleasant way of showing it. Our website content […]

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Designing Your Website for a Short Attention Span Audience

I’ve said it for some time now…marketing to today’s short attention span audience offers some unique challenges.  We live in a “bright shiny thing….squirrel” mentality world. We only have a few precious seconds to grab our prospects’ attention.  We’re also just a few seconds away from having them click out of our website entirely.   […]

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How to Make Sure Your Website Gets Results

Do you know how to make sure you have a successful website that gets results?  The rules have changed and you need to make sure your methods are changing, too.   Here’s a few rules you need to know to have a successful website that gets results:   Make Sure They Can See it – […]

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How to Let Your Current Clients Know You Appreciate Them

Do You Let Your Current Clients Know You Appreciate Them? We often spend a lot of time and money trying to capture new leads that we can turn into sales.  We don’t mean to, but even though our current clientele is hugely important to our continued success, they may get a little ignored and feel […]

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Are You Working Your Business or is Your Business Working You?

Are You Working Your Business or is Your Business Working You?   Business professionals tend to be perfectionists.  They know how they want their business to run and are willing to put in the work required to make it successful.  Their business is their “baby” and it’s very difficult to hand any part of it […]

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How to Improve Your Facebook Marketing Results

Here’s how you can  improve your marketing results on Facebook.   We all know the definition of frustration.  It’s doing the same thing over and over again and expecting a new result.  If that’s how you’re feeling with your Facebook marketing, it might be time for a new plan; one that will improve your marketing […]

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Let’s Show Some Respect in This “Cybercentric” Society

There’s been a lot written lately about showing respect in our “mobilecentric” society; unplugging when you’re having lunch or a discussion with another person.  I recently went to the supermarket where my cashier looked to be around 20ish.  There was no smile, no conversation, no eye contact.    Are we so self-absorbed in our own […]

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How to Know if a Website is Secure

Do you know how to tell if a website is secure? I saw something on TV this morning about a special app that will allow you to purchase items using your iPhone. I also received an email from the credit card gateway I use for payments from my clientele.  It, too, was about online security. […]

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