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How to Get People to Interact with Your Social Media Posts

Some people still believe that social media has no place in their marketing plan.  They wonder how posting something on Facebook, for instance, is going to help build their business.  The secret is to get people to interact with your social media posts.  When done properly, this will not only help build your email marketing […]

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3 Things Your Reviews Need to Make an Impact

To me, reviews are the same as thing as testimonials.  I use the term “reviews” in my keywords in place of “testimonials” since people will more likely use that term when searching for what people are saying about your services than they will use “testimonials”.  For instance, “Second Self Virtual Assistance reviews” is going to […]

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Video Marketing is a Whole New Ball Game

Today video marketing is a whole new ball game.  More and more people are utilizing video to market their business.  In real estate, virtual tours were once the only video you’d see online.  And, those were usually only seen on the agents’ website. Here’s a few ways you can successfully use video to market your […]

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It’s Tuesday…Write a Blog Post!

Every Tuesday it’s there, screaming from my calendar, “It’s Tuesday!  Write a blog post!”  I stare at it for a while, thinking about all the other things on my calendar that need my attention.  I try to convince myself that tomorrow I’ll have a lighter load.  Then, reality sets in and I get to work […]

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How to Choose the Perfect Blog Platform for You

If your website is on the WordPress platform, you already have a built-in blog component.  Recently, many other website providers have seen the benefit of adding a blog component to their platform as well.  However, if you find yourself needing a self-hosted blog site, consider the following important tips: Choose Your Theme – First and […]

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Is Curating Your Blog Content a Sin?

I received a call from a prospective client last week. Katie (not her real name) was disappointed at the content of the blog posts she hired an overseas company write for her. What she got was curated content  by someone whose first language was definitely not English nor was real estate their niche. What Katie […]

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5 Authentic Things Prospects Want to See Before They Choose You

5 Authentic Things Prospects Want to See Before They Choose to do Business With You In our ever-expanding digital world, not only are business people finding that they need to keep up with technology, so are consumers.  They much more tech-savvy and are taking to the Internet to find and investigate the products and services […]

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How to Show Off Your Expertise Using Videos on Pinterest

Tips for Showing Off Your Expertise Using Videos on Pinterest We are a visual society.  Whether we are doing a Google search or looking through Facebook, websites or blogs, our eyes will automatically go to the photos and videos first.  So, it’s important to show off our expertise using eye-catching visuals. The Internet offers an […]

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Are You Driving People Away from Your Website?

Are You Driving People Away from Your Website? This reminds me of a movie I saw a long time ago where an elderly man kept yelling at everyone, “Get off my lawn!”  I suspect this old guy would really like to have people around; but had an unpleasant way of showing it. Our website content […]

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Designing Your Website for a Short Attention Span Audience

I’ve said it for some time now…marketing to today’s short attention span audience offers some unique challenges.  We live in a “bright shiny thing….squirrel” mentality world. We only have a few precious seconds to grab our prospects’ attention.  We’re also just a few seconds away from having them click out of our website entirely.   […]

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