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Taking the Mystery Out of Internet Marketing

Taking the Mystery Out of Internet Marketing I’ve had my business since 1997.  Back then I promoted my services by visiting local real estate offices, designing flyers and by mailing out targeted postcards.  I also made some really great connections.  Truth be known, dumb luck was also instrumental.  At the time, most Realtors® were spending […]

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There’s Nothing Sexy About Email Marketing

There’s Nothing Sexy About Email Marketing   Last week I posted 7 tips for getting better email marketing results.  The great response to that post prompted me to focus in on one of the tips; targeting your list.  We can put all the other 6 tips to work but, if we don’t properly target or […]

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Are Your Email Marketing Efforts Paying Off?

Are Your Email Marketing Efforts Paying Off? What kind of results are you getting with your email marketing?  Is your list furthering your business?  Or, have you given up on it completely? Before your throw in the towel, ask yourself the following: Is my email targeted to the right demographic? What is my click-through rate? […]

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Maximize Your Marketing Dollars – Minimize Mistakes

Maximize Your Marketing Dollars – Minimize Mistakes As a Realtor®, you are in business for yourself.  There’s no standing around the water cooler, taking lunch at a predetermined time or working specific hours.   Although it’s one of the most important aspects of their business, many agents don’t have a huge budget set aside for marketing. […]

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Websites Don’t Sell Real Estate

Websites Don’t Sell Real Estate I was talking with a Realtor® last week who said he has never had a website.  His way of doing business had always worked for him in the past, so he didn’t see a reason to change.  His expertise expands 25+ years.  He’s extremely knowledgeable and has an extensive track […]

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Avoiding Business-Killing Pitfalls on Your Website

Avoiding Business-Killing Pitfalls on Your Website I recently did a search for “real estate website providers” and got 22,700 results.  Overwhelming numbers, to say the least.  Yet, we all know that a website is essential for building a successful business.  Don’t fall for the company with the best sales pitch.  Know what a  successful business […]

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‘QR Codes are So Yesterday’ Not So Fast!

‘QR Codes are So Yesterday’  Not So Fast! Last week I wrote a post called, “How to Get Online Visitors Using Offline Tactics“.  One comment I received had to do with the following suggestion: The No Brainer – Check out the information on your business card.  You probably have a link back to your website; […]

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How to Get Online Visitors Using Offline Tactics

How to Get Online Visitors Using Offline Tactics Sometimes we get so focused on creating business online that we forget about the opportunities we have to get online visitors using offline tactics.  This probably comes from being beaten over the head so many times by technology.  If you’re utilizing online resources to promote your business, […]

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6 Important Reasons Why Blogging is Crucial for Your Business

6 Important Reasons Why Blogging is Crucial for Your Business It’s really disappointing when I hear a Realtor® say they don’t think there’s any value in having a blog.  Au contraire.  Your blog is one of the most valuable resources you have for building traffic to your website.  All it takes is time and consistency. […]

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4 Ways to Know if a Real Estate Virtual Assistant is in Your Future

You Might Need a Real Estate Virtual Assistant if… 4 Ways to Know if a Real Estate Virtual Assistant is in Your Future   Yes, I’m a Real Estate Virtual Assistant.  Yes, I am a firm believer in our valuable contribution to helping Realtors® succeed in their businesses.   In case you don’t know what […]

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