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How to Get the Best Results from Your Blog Posting Efforts

Blogging is an important part of your marketing plan and a great way to get more visitors to your website.  There are a few things to consider when your write a post.  Do you know how to get the best results from your blog posting efforts?  Who’s Your Audience? – Writing blog posts will help […]

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2 Ways to Easily Market Yourself Locally Using Video

As a Realtor®, it’s important for you to let your target market know that you are the one to call when they are ready to buy or sell their property.  Video is a creative and memorable way to easily market yourself locally.  Not only is video cost-effective, it’s extremely popular and, when optimized properly, is […]

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Does Your Community Know You? How to Strengthen Your Local Presence

Does your community know you?  Having a website and blog gives you worldwide exposure to prospective buyers.  More likely than not, though, your main audience is more locally driven.  It’s important that you know how to strengthen your local presence. Marketing your business locally helps prospects find you easier and increases opportunities to show off […]

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What is a Bounce Rate and How Can I Reduce It?

When you check your Google Analytics, you will find something called a bounce rate.  It’s an important part of your site’s search engine optimization; but do you know what a bounce rate is and what you can do to reduce it? There are a lot of things you do to improve your site’s search engine […]

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How to Get People to Interact with Your Social Media Posts

Some people still believe that social media has no place in their marketing plan.  They wonder how posting something on Facebook, for instance, is going to help build their business.  The secret is to get people to interact with your social media posts.  When done properly, this will not only help build your email marketing […]

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3 Things Your Reviews Need to Make an Impact

To me, reviews are the same as thing as testimonials.  I use the term “reviews” in my keywords in place of “testimonials” since people will more likely use that term when searching for what people are saying about your services than they will use “testimonials”.  For instance, “Second Self Virtual Assistance reviews” is going to […]

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Video Marketing is a Whole New Ball Game

Today video marketing is a whole new ball game.  More and more people are utilizing video to market their business.  In real estate, virtual tours were once the only video you’d see online.  And, those were usually only seen on the agents’ website. Here’s a few ways you can successfully use video to market your […]

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It’s Tuesday…Write a Blog Post!

Every Tuesday it’s there, screaming from my calendar, “It’s Tuesday!  Write a blog post!”  I stare at it for a while, thinking about all the other things on my calendar that need my attention.  I try to convince myself that tomorrow I’ll have a lighter load.  Then, reality sets in and I get to work […]

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How to Choose the Perfect Blog Platform for You

If your website is on the WordPress platform, you already have a built-in blog component.  Recently, many other website providers have seen the benefit of adding a blog component to their platform as well.  However, if you find yourself needing a self-hosted blog site, consider the following important tips: Choose Your Theme – First and […]

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Is Curating Your Blog Content a Sin?

I received a call from a prospective client last week. Katie (not her real name) was disappointed at the content of the blog posts she hired an overseas company write for her. What she got was curated content  by someone whose first language was definitely not English nor was real estate their niche. What Katie […]

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